To Be (or Not to Be) Online

Social media has become the default for any business or person trying to market themselves. How has this affected our self worth––and our incomes?

Note: When I first set out to research for and write this post, I imagined I’d find and focus on a cute little candle company who’s killing it without promoting themselves on Instagram. I tried to find such a company, but I couldn't. Everyone is on social media in some capacity (yes, Substack is social media, which I’ll get into later)—probably because …